Email tools
Terms for software and automation used with email.
- AI in email
Machine-learning tools used to draft copy, suggest subject lines, choose send times or filter spam.
- API
An application programming interface: a defined way for one program to ask another to do something.
- Automation flow
A set of triggers, conditions, delays and actions that sends a series of emails on its own.
- Autopilot
A loose marketing term for email that keeps sending on its own once it is set up.
- Canned email
A saved, ready-made message you reuse instead of writing the same reply each time.
- ChatGPT
A conversational AI assistant from OpenAI that people use to draft and edit email copy.
- CRM
Customer relationship management software that stores contacts and their interactions.
- CRM email
Email sent or logged through a CRM, so conversations attach to the contact record.
- Email analytics
Measuring what happens after you send: bounces, opens, clicks, conversions, unsubscribes and complaints.
- Email checker
A tool that tests whether an email address is valid and can receive mail.
- Email client
The software a person uses to read and write email, such as a webmail site, a desktop app or a phone app.
- Email editor
A tool for designing and building the HTML of an email, from drag-and-drop builders to code editors.
- Email extractor
A tool that pulls strings that look like email addresses out of text, files or web pages.
- Email finder
A tool that works out or looks up the address of a named person at a company.
- Email import
Loading a list into a sending tool or CRM.
- Email integration
Connecting an email tool with other systems, such as a CRM, a form builder or a store.
- Email intelligence
Information about an address beyond whether it is valid, such as its provider type and risk flags.
- Email layout
How content is arranged inside a message.
- Email logs
Records of what happened to each message: accepted, deferred, delivered or bounced, with the reason.
- Email parser
Software that reads incoming messages and extracts structured data, such as order details or lead fields.
- Email platform
Software for sending email at scale, with lists, templates, automation and reports.
- Email templates
Reusable message layouts that you fill with content.
- Email testing
Checking a message before it goes out.
- Email trigger
An event that starts an automated email, such as a signup, a purchase or a page visit.
- Email variables
Placeholders in a template that are replaced with each recipient’s data when the message is sent.
- GMass
A tool for sending mass email from a Gmail account.
- Google Sheets
Google’s online spreadsheet, commonly used to collect and share contact lists.
- Google Workspace Marketplace
The store where add-ons for Google Workspace apps, such as Gmail and Sheets, are listed and installed.
- Liquid syntax
The Liquid template language, used by several e-commerce and email tools to insert data into messages.
- Mail merge
Combining one template with a table of recipients to produce a personalised message for each row.
- Mailchimp
A widely used email marketing platform for lists, campaigns and automation.
- MJML
An open-source markup language that compiles into responsive HTML for email.
- Outlook
Microsoft’s email client and the service behind outlook.com addresses and Microsoft 365 business mail.
- PST file
The file format Outlook uses to store mail, contacts and calendar items offline.
- Real-time verification
Checking an email address at the moment it is entered, before it is saved.
- SpamAssassin
Apache SpamAssassin, an open-source filter that scores a message against many rules.
- Webhooks
Messages that a service sends to a web address you provide when something happens, instead of you asking repeatedly.
- Zapier
A service that connects web apps so an event in one triggers an action in another, without code.