Glossary
CRM email
Email sent or logged through a CRM, so conversations attach to the contact record.
ValidReach Team · Updated 2026-10-26
In practice
Sending from the CRM keeps history in one place; logging adds a copy of mail sent elsewhere. Either way, bounces should be written back to the record.
Verification and sending
If bounces do not update the contact, the same address keeps being mailed. Mark invalid addresses in the CRM after each verification.