Glossary
CRM
Customer relationship management software that stores contacts and their interactions.
ValidReach Team · Updated 2026-10-26
In practice
A CRM becomes the source of truth for who you email. It is only as good as the data that goes in, and imported lists often bring duplicates and dead addresses.
Verification and sending
Verify before import so the CRM never holds addresses that bounce. Re-verify old records on a schedule.