Glossary

Email testing

Checking a message before it goes out.

ValidReach Team · Updated 2026-10-26

In practice

Send to real test accounts, click every link, view it on a phone and in the main clients, and confirm authentication passes. Compare versions with an A/B test only after the basics work.

Verification and sending

Add list verification to the pre-send checks so you do not test a perfect message against a poor list.