Glossary
Email platform
Software for sending email at scale, with lists, templates, automation and reports.
ValidReach Team · Updated 2026-10-26
In practice
Sending platforms differ in how they handle sending IPs, authentication setup and support. Choose by what you need to send, and test deliverability on your own list.
Verification and sending
Many platforms charge by list size, so removing invalid addresses before import can also lower cost.