Glossary
Email trigger
An event that starts an automated email, such as a signup, a purchase or a page visit.
ValidReach Team · Updated 2026-10-26
In practice
Decide the event, any conditions (only first-time buyers) and a delay. Triggers fire per person and can fire repeatedly unless you limit them.
Verification and sending
Triggers send to whatever address is on record, so verifying at capture stops the first message from bouncing.