Email analytics

Opens are the least reliable number, since some mail apps load images in advance and record an open the reader never made. Clicks, conversions and bounces are firmer.

Bounces are the metric verification affects directly. A falling hard bounce rate after cleaning a list shows it working.

• Click rate
• Click-to-open rate (CTOR)
• Bounce rate
• Conversion rate
• Verify a list
• Topic: Email marketing
• Topic: Email tools
• All terms