Glossary

Liquid syntax

The Liquid template language, used by several e-commerce and email tools to insert data into messages.

ValidReach Team · Updated 2026-10-26

In practice

Variables sit in double curly braces, for example {{ customer.first_name }}, and logic sits in {% %} tags. Syntax errors usually stop the message from rendering, so test with real data and empty fields.

Verification and sending

Not related to verification; it controls how fields from your list appear in the message.