Glossary
Liquid syntax
The Liquid template language, used by several e-commerce and email tools to insert data into messages.
ValidReach Team · Updated 2026-10-26
In practice
Variables sit in double curly braces, for example {{ customer.first_name }}, and logic sits in {% %} tags. Syntax errors usually stop the message from rendering, so test with real data and empty fields.
Verification and sending
Not related to verification; it controls how fields from your list appear in the message.