Email warm-up

Start with small sends to people who want your mail and increase over weeks, watching bounces and complaints. Rushing, or sending to an unchecked list at the start, damages the reputation you are trying to build.

Verify before warm-up begins. Early bounces are weighed heavily because there is no history to offset them.

• Dedicated IP
• Domain reputation
• Email reputation
• Bounce rate
• Verify a list
• Topic: Email deliverability
• All terms