Glossary
Email reputation
The overall trust mailbox providers place in a sender, combining the reputation of its domain and its sending IPs.
ValidReach Team · Updated 2026-10-26
In practice
Low bounces, low complaints, consistent volume and working authentication build it. Sudden spikes in volume or bounces damage it. It is slow to repair, so protect it from the start.
Verification and sending
Bounces and spam traps come mainly from the list, so verification is one of the few direct levers you control.