Domain reputation

It builds slowly and falls quickly. A new domain has no history, so providers watch early volume closely. It is tracked separately from the reputation of the IP address you send from.

Providers show some of this in postmaster dashboards; read them, because they are the closest thing to a direct reading.

Hard bounces to non-existent addresses and spam traps both come from the list. Verifying before you send removes the first and lowers the risk of the second.

• Deliverability
• Dedicated IP
• Blacklisting
• Bounce rate
• Verify a list
• Topic: Email deliverability
• All terms