Glossary

Abandoned cart email

A triggered email sent to a shopper who added items to a cart but did not complete the purchase.

ValidReach Team · Updated 2026-10-26

In practice

It needs an address captured before checkout finishes, for example at login or at an email prompt. Brands usually send one message or a short series after a delay.

Example

A shopper enters maya@shop.example.test at a discount prompt, leaves, and gets a reminder the next day.

Verification and sending

Addresses typed into a quick prompt contain typos. Checking them at capture time with the real-time API stops a reminder going to a mistyped address.