Glossary
Behavioral email
An email triggered by something a person did, such as viewing a product or clicking a link.
ValidReach Team · Updated 2026-10-26
In practice
It is the trigger-based counterpart to a scheduled newsletter. The action is recorded, then a rule decides which message to send.
Example
A reader clicks a pricing link, and two days later receives a message about plans.
Verification and sending
A behavior requires a known, working address to follow up on. Verify addresses when they are collected.