Deliverability

It depends on authentication, sender reputation, content and list quality. Delivered means the server accepted the message; deliverability asks where it went afterwards.

List quality is the part verification changes: fewer invalid addresses means fewer bounces and a cleaner reputation. It is not by itself a promise of inbox placement.

• Acceptance rate
• Email authentication
• Bounce rate
• Verify a list
• Topic: Email deliverability
• All terms