Email metrics

Each is a ratio, so always note the denominator. Common ones: delivery rate = delivered ÷ sent; bounce rate = bounced ÷ sent; unsubscribe rate = unsubscribes ÷ delivered. Opens are the weakest because of image preloading.

List quality shows up first in bounce and delivery rates, which move when you verify.

• Bounce rate
• Click rate
• Conversion rate
• Acceptance rate
• Verify a list
• Topic: Email marketing
• All terms