Glossary
Conversion rate
The share of recipients who complete the goal you set, such as a purchase or a signup.
ValidReach Team · Updated 2026-10-26
In practice
Say what the base is: delivered, clicked or sent. The same campaign gives a different rate for each, so compare like with like.
Verification and sending
Invalid addresses sit in the base and never convert. Removing them shows the rate for people who could have received the message.