Glossary
CRM manager
The person responsible for the quality and structure of data in the CRM.
ValidReach Team · Updated 2026-10-26
In practice
They decide which fields are required, how duplicates are merged and who may import. Their rules shape every list the sales and marketing teams use.
Verification and sending
A useful rule is that nothing is imported without verification and a recorded source. The manager owns that rule and the re-verification schedule.