Opt-in

Single opt-in adds them as soon as they submit the form. Double opt-in asks them to confirm by email first. Keep a record of when, where and what they agreed to.

Opt-in proves permission, and verification proves the address works. A good list has both.

• Double opt-in
• Opt-out
• Email capture
• CASL
• Verify a list
• Topic: List management
• All terms