Glossary
Email capture
How you collect addresses: signup forms, checkout fields, popups, lead magnets and offline sign-up sheets.
ValidReach Team · Updated 2026-10-26
In practice
Collect only what you need and record when, where and what the person agreed to. Short forms capture more addresses; long ones capture better ones.
Verification and sending
Capture is the cheapest place to verify: check the address as the person types, and ask them to fix a typo while they are still on the page.