Glossary

Email capture

How you collect addresses: signup forms, checkout fields, popups, lead magnets and offline sign-up sheets.

ValidReach Team · Updated 2026-10-26

In practice

Collect only what you need and record when, where and what the person agreed to. Short forms capture more addresses; long ones capture better ones.

Verification and sending

Capture is the cheapest place to verify: check the address as the person types, and ask them to fix a typo while they are still on the page.