Dynamic email

A first name is dynamic content; so is a product block chosen by past purchases. Always set fallbacks for missing data, and check that the message reads well when fields are empty.

Dynamic content depends on the data in each row. Verification does not change content but shows which rows have an unusable address before you merge.

• Email campaign
• Behavioral email
• A/B testing
• Verify a list
• Topic: Email types
• Topic: Email marketing
• All terms