Glossary
Holiday marketing
Email campaigns tied to seasonal peaks such as year-end or summer sales.
ValidReach Team · Updated 2026-10-26
In practice
Everyone sends more at the same time, so inboxes are crowded. Plan early, keep your normal cadence and do not rush an old list into a big send.
Verification and sending
Verify older lists weeks before a peak, so you are not discovering bounces in the busiest week.