Email cadence

A sequence might go out on days 1, 3 and 7 and stop when the person replies. Too frequent raises unsubscribes and complaints; too sparse and people forget you. Test with small groups before fixing a schedule.

Each step in a cadence repeats the risk of a bad address, so verify the list once before step one.

• Drip campaign
• Cold email
• Spam complaint
• Verify a list
• Topic: Email marketing
• All terms