Glossary
Email campaign
A planned set of messages sent to an audience to reach a goal, on a schedule.
ValidReach Team · Updated 2026-10-26
In practice
A campaign has a goal, a segment, one or more messages, a send plan and a way to measure the result. Write the goal first and judge it by that.
Verification and sending
Verify the audience before the campaign launches so its numbers describe real recipients.