Glossary
Email strategy
A plan for what your email is for, who it goes to and how you will judge it.
ValidReach Team · Updated 2026-10-26
In practice
Write down the goal, the audience, the kinds of messages, the cadence and the measures. Include list quality: how addresses are collected, verified and retired.
Verification and sending
A strategy that omits list hygiene tends to discover it in the bounce report. Name who verifies and when.