Email hygiene

Verify addresses when you capture them, suppress unsubscribes and bounces, stop mailing the long-inactive and re-verify the rest on a schedule. Do it routinely, not only after a deliverability problem.

Verification is the first and most automatable step of hygiene.

• Contact list
• Email bounce handling
• Email lifecycle
• Blocklist
• Verify a list
• Topic: List management
• All terms