Glossary
Email retargeting
Emailing people who showed interest, such as by visiting a page or leaving a cart, to bring them back.
ValidReach Team · Updated 2026-10-26
In practice
Unlike ad retargeting, it only reaches people whose address you already hold with permission. Use a clear reason for the message and a limit on how many you send.
Verification and sending
The address was captured at some earlier point. Verify it at capture so the follow-up has somewhere to go.