Glossary

Email retargeting

Emailing people who showed interest, such as by visiting a page or leaving a cart, to bring them back.

ValidReach Team · Updated 2026-10-26

In practice

Unlike ad retargeting, it only reaches people whose address you already hold with permission. Use a clear reason for the message and a limit on how many you send.

Verification and sending

The address was captured at some earlier point. Verify it at capture so the follow-up has somewhere to go.