Glossary
Email reporting
Summarising results for the people who decide: what was sent, what happened and what to change.
ValidReach Team · Updated 2026-10-26
In practice
Pick a few numbers tied to the goal, show them against the last period and say what you will do next. Include bounce and complaint rates, since they show list health.
Verification and sending
Add a line for list quality: addresses verified, invalid removed and the bounce rate after the change.