Glossary
Email policy
Written rules for how an organisation sends and handles email.
ValidReach Team · Updated 2026-10-26
In practice
A sender’s policy might cover who may email whom, how consent is recorded, how unsubscribes are honoured and how lists are verified and re-verified. Writing it down makes it enforceable.
Verification and sending
Put verification in the policy: when lists are checked, by whom and what happens to each result.