Glossary
Email marketing
Using email to reach an audience that has agreed to hear from you, to inform, sell or retain.
ValidReach Team · Updated 2026-10-26
In practice
It covers newsletters, promotions, automated series and announcements. Its strengths are that you own the list and can measure results; its limits are consent rules and the effort of keeping the list healthy.
Verification and sending
Everything in email marketing assumes the message arrives. Verifying addresses is the first step toward that.