Glossary
Email append
Adding missing email addresses to existing customer records by matching them against a data provider.
ValidReach Team · Updated 2026-10-26
In practice
The provider returns addresses it holds for people in your file. Whether you may email them depends on the laws that apply and the provider’s terms, and many regimes want consent first. This is not legal advice.
Verification and sending
Appended addresses come from someone else’s data and are older than ones people gave you directly. Verify them before use.