Glossary
Cold email
A first message to someone you have no prior relationship with, sent for a business purpose.
ValidReach Team · Updated 2026-10-26
In practice
Rules differ by country: some allow it with an opt-out, others need prior consent or a legitimate interest you can justify. Keep the message relevant to the recipient and easy to decline. This is not legal advice.
Verification and sending
Cold lists bounce more because the addresses were gathered, not given to you. Verify before sending and start with a small batch. The cold email guides cover it step by step.