Glossary
Drip campaign
A series of messages sent over time, on a schedule or triggered by what a person does.
ValidReach Team · Updated 2026-10-26
In practice
An onboarding drip might send a welcome on day 0, a tip on day 2 and a check-in on day 7. It differs from a one-time blast in that each recipient moves through it from their own start date.
Verification and sending
Every message in the series goes to the same address, so one bad address bounces repeatedly. Verify before the person enters the drip.