CAN-SPAM

Messages must not use misleading headers or subjects, must be identifiable as advertising, must include a valid physical postal address, and must offer a clear way to opt out that you honour promptly. You stay responsible for what others send on your behalf.

It works on an opt-out basis for the US. Other countries, such as Canada, require consent first. This is a summary, not legal advice.

Verification does not make a message compliant. It helps you avoid sending to addresses that cannot receive it; consent and opt-out handling are separate duties.

• CASL
• Bulk email
• Verify a list
• Topic: List management
• Topic: Email marketing
• All terms