Copywriting that converts

• Write a clear subject line
• Structure a body around one call to action
• Edit for length and honesty

Clear before clever, short enough for a phone, honest about the content. Avoid capitals, repeated punctuation and fake reply prefixes.

Open with why the message matters to this reader, give the one thing you want them to do, support it briefly and close with a single clear action.

Several competing buttons dilute the message. If you have more to say, send another email.

Cut every sentence that does not serve the ask, read it aloud, and check it on a phone.

• ☐ Write three subject lines and pick the clearest
• ☐ State the single ask in one sentence
• ☐ Cut the draft by a third
• ☐ Read it on a phone
• ☐ Run it through a content checker

• Subject lines
• Spam checker
• Guide: how to end an email