Email Marketing Bible · 7 of 16
Design and technical basics
A simple layout that works on phones, with images off and for screen readers, built from HTML and text parts.
What you will be able to do
- Build a single-column layout
- Make an email accessible
- Send multipart messages
Layout
A single column, one main call to action as a real button, readable type with good contrast and short copy.
Accessibility
Real text rather than text in images, meaningful alt text, descriptive links, headings in order and the language set.
Formats
Send an HTML part and a plain-text part together. Preview in several mail clients and on a phone, with images blocked.
Footer
Your postal address and an obvious unsubscribe link.
Your output: checklist
- ☐ Use a single-column template
- ☐ Add alt text to every image
- ☐ Include a plain-text part
- ☐ Preview with images blocked
- ☐ Check contrast and link text
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