Glossary

Single opt-in

Adding a person to a list as soon as they submit their address, with no confirmation step.

ValidReach Team · Updated 2026-10-26

In practice

It is fast and gets more signups. It also takes in typos, bots and addresses entered by someone other than the owner.

Verification and sending

If you use single opt-in, verify at capture. It removes typos and fake addresses, though it cannot prove the person owns the mailbox as double opt-in does.