Glossary
Reactivation email
A message aimed at contacts who have not engaged for a long time.
ValidReach Team · Updated 2026-10-26
In practice
Send a short series that asks whether they still want your mail, and remove those who do not respond. It is better to shrink the list than to keep mailing silent contacts.
Verification and sending
Verify the inactive segment first. Some of those people have left their mailbox, and a reactivation send to them only produces bounces.