List fatigue

Open and click rates fall and unsubscribes rise. Respond with a re-permission message to long-inactive contacts and remove those who do not answer. Smaller, engaged lists deliver better than large tired ones.

Check that a quiet segment is still reachable before a win-back send. Verification separates dead addresses from people who simply stopped responding.

• Email fatigue
• Email engagement
• Email hygiene
• Verify a list
• Topic: List management
• Topic: Email marketing
• All terms