Glossary
Outbound marketing
Reaching out to people who have not asked to hear from you, such as through cold email or ads.
ValidReach Team · Updated 2026-10-26
In practice
It can bring results quickly, but rules, deliverability and tolerance vary. Target tightly and keep volume modest.
Verification and sending
Outbound lists are assembled rather than given, so they bounce more. Verify before every send.