Glossary

Email lead generation

Using email to find and win new prospects, through signup forms, lead magnets and outreach.

ValidReach Team · Updated 2026-10-26

In practice

Inbound methods collect addresses from people who ask for something. Outbound methods write to people who have not asked. Rules and results differ a lot between them.

Verification and sending

Both feed lists that need checking. Verify inbound at capture and outbound before the first send.