Glossary
Email lead generation
Using email to find and win new prospects, through signup forms, lead magnets and outreach.
ValidReach Team · Updated 2026-10-26
In practice
Inbound methods collect addresses from people who ask for something. Outbound methods write to people who have not asked. Rules and results differ a lot between them.
Verification and sending
Both feed lists that need checking. Verify inbound at capture and outbound before the first send.