IP reputation

Complaints, bounces and spam-trap hits count against it and clean, steady sending counts for it. On a shared IP you share the history of other senders; on a dedicated one the history is yours.

Bounces to non-existent addresses are the part of IP reputation a clean list prevents.

• Email reputation
• Dedicated IP
• IP warm-up
• Blocklist
• Verify a list
• Topic: Email deliverability
• All terms