Glossary
Inbox placement rate
The share of your messages that land in the main inbox rather than spam or another folder.
ValidReach Team · Updated 2026-10-26
In practice
It is estimated, since providers do not report it: by sending to a panel of test mailboxes or by reading engagement signals. Treat the figure as a sample, and expect it to differ between providers.
Verification and sending
Verification raises delivery but cannot set placement, which depends on reputation, content and engagement.