Glossary

Inbox placement rate

The share of your messages that land in the main inbox rather than spam or another folder.

ValidReach Team · Updated 2026-10-26

In practice

It is estimated, since providers do not report it: by sending to a panel of test mailboxes or by reading engagement signals. Treat the figure as a sample, and expect it to differ between providers.

Verification and sending

Verification raises delivery but cannot set placement, which depends on reputation, content and engagement.