The emails that make money

• List the flows worth building first
• Define the trigger, goal and exit for each
• Keep flows accurate over time

The most-read message you will send. Confirm, set expectations and give one next step.

A short series that helps new customers succeed. Each message has one purpose.

A clear reminder with what they left and an easy way back.

A single honest question to quiet subscribers, then removal of non-responders to protect reputation.

Receipts and resets on a separate stream, plain and fast.

Review each flow after product or site changes, stop sending when the goal is met and keep addresses verified.

• ☐ Write the trigger, goal and exit for the welcome flow
• ☐ Draft the first message of each flow
• ☐ Set a review date for every flow
• ☐ Separate transactional sending from marketing

• Automation
• Welcome sequences
• Re-engagement
• Transactional emails