Glossary

Multichannel marketing

Reaching people through several channels, such as email, SMS, social and ads, with each channel run on its own.

ValidReach Team · Updated 2026-10-26

In practice

Each channel has its own list, message and measurement. That is simple to start with but can mean the same person hears contradictory things from different channels.

Verification and sending

Each channel keeps its own contact data. Verify the email list on its own schedule.