Glossary
Lead nurturing
Sending a prospect a series of useful messages over time until they are ready to talk or buy.
ValidReach Team · Updated 2026-10-26
In practice
Match each message to where the person is: early on, explain the problem; later, show how you solve it. Stop when they act.
Verification and sending
Nurturing runs for weeks, so one bad address wastes every step. Verify at the start.