Glossary
Call to action (CTA)
The single thing you ask the reader to do next, usually a button or link.
ValidReach Team · Updated 2026-10-26
In practice
Keep one primary action per message and make its text specific: “Download the template” says more than “Click here”. Place it where a reader sees it without scrolling.
Verification and sending
Not related to verification. A clear call to action only works if the message reaches the inbox.