Email Marketing Bible · 15 of 16

Appendix C: planning calendar

A simple yearly planning method with a template you can copy.

What you will be able to do

  • Plan campaigns around your own calendar
  • Reserve time for list maintenance
  • Review results each quarter

What goes on it

Product launches, seasonal moments relevant to your audience, newsletter dates, flow reviews and list clean-ups.

Maintenance slots

Before each large send: verify the list. Monthly: review bounces and complaints. Quarterly: review flows and rules.

Template

Month | Campaigns | Flows to review | List tasks | Notes. Copy it into a spreadsheet and fill it in once a quarter.

Your output: checklist

  • ☐ List your key dates
  • ☐ Add a verify step before each big send
  • ☐ Add monthly and quarterly reviews
  • ☐ Share the calendar with the team