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Guide

The Dos and Don'ts of IP Warming

IP warming should start with clean, engaged recipients and increase volume gradually while bounce, complaint, and engagement signals remain healthy.

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Do start clean

Verify the initial audience. Start with recently engaged contacts. Increase volume only while metrics stay healthy.

Don’t blast cold lists

Avoid purchased lists and long-dormant segments during warm-up. Pause growth when bounces or complaints rise.

Action checklist

  • Verify the initial audience
  • Start with recently engaged contacts
  • Pause growth when negative signals rise
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