Workflow
Cleaning a local business email list
A repeatable cleaning routine for lists from local directories: normalise, deduplicate, verify, segment.
Routine
Drop rows with no email, lowercase addresses, remove duplicates, verify, and split into valid, role, catchall, unknown and the rest. Keep the verification date.
Before you collect
Directories and the sites they link to have their own terms, and some restrict automated collection. Check them and the privacy and anti-spam rules that apply to your sending. ValidReach verifies addresses you already have; it does not scrape or supply listings.