Preheader

It acts as a second subject line. Write it deliberately, since otherwise clients show the first words of the body, often “View in browser”. How much is shown varies by client, from a few dozen characters to over a hundred. Preview text is the same thing under another name.

Not related to verification; it only affects how a delivered message looks in the inbox.

• Email copywriting
• Above the fold
• A/B testing
• Verify a list
• Topic: Email marketing
• All terms